At Unbothered Cute we believe that you shouldn’t have to choose between style, comfort and affordability for your littles. It is a modern Indian label conceived from the simple and honest intention to create sustainable and timeless clothing to be loved and lived in. All of our products are thoughtfully designed to be modern and comfortable - loungewear that makes you feel effortlessly cool… We are proud that Unbothered Cute manifests those values to the fullest.

Unbothered Cute

Is home of everyday, minimalistic kid’s wear designed by a mum. We believe that less is more with clothing that pairs easily and can be worn everyday. We aim to create capsule pieces and inspire sustainable wardrobes that truly give happiness and never fail to serve their purpose ♡

Playing, learning, and growing is our kid’s most important task! That is why we strive for a “Live Wash Repeat” lifestyle.

Unbothered Cute came to life through our passion of simple living. We knew that we wanted clothing that lasts, expresses our minimalistic nature, and allows our kids to be kids, making them comfortable no matter what they day holds. We know that what we dress our kids in matters.

Designed and made with love.

Priya x